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But What Does It Mean? founder Shane Isaac took to Twitter late last night with two tweets, both a little cryptic in their meaning.

So what is the countdown for? The popular speculation is the Easter Egg hunt, but others theorized that it could be for essence + EPL, another country, or a combination of all of the above. We'll find out soon...

This one was a little tricky. At first glance, it simply seems to mean the seven city names located on the map. But why is Shane highlighting this? Are their Easter Eggs to be found on the Dubai purchase day? (wouldn't that be awesome!)

So really at the end of the day, we are all excited at what's to come, but really asking "but what does it mean?"

It's like a double rainbow...

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