R/GA Singapore announces strategic partnership with Metaverse platform Earth 2
R/GA Singapore has announced a strategic partnership with the leading metaverse platform Earth 2, a futuristic concept for a geolocational 1:1 scale second Earth. The strategic partnership will refine the brand expression to connect the broader public to the creative possibilities of the Earth 2 metaverse.
The partnership between R/GA Singapore and Earth 2 will integrate product strategy, experience design, product design, and web and mobile build. In addition, R/GA Singapore will work closely with Earth 2 in the coming months to refresh the brand’s website to help the wider public better understand the vision and mission of the company and provide a great user experience for the Earth 2 app.
The partnership with Earth 2 reflects the company’s [R/GA's] ongoing commitment to “Designing a More Human Future” and allowing R/GA to tackle challenges from multiple angles, leveraging the power of creativity and applying a human-centric approach to the Earth 2 platform.
R/GA represents many influential brands, such as:
- McDonalds
- Nike
- Shopify
- Samsung
- PepsiCo
Learn more about R/GA at their website here: https://www.rga.com/
E2 is starting to mature, and now they can start to look like it. Hopefully R/GA can spruce a few things up, and help take E2 to the next level. This is likely to be a fairly big visual and psychological change.